What is SEO?

SEO also known as Search Engine Optimization is an important section of Online Marketing, it includes all the activities aiming to achieve higher rankings on Google.  Today`s markets are saturated, therefore it is necessary to be as conspicuous as possible. Every day Google detects 20 million searches for products. In other words, SEO helps you to appear as one of the first results on Google and other search engines. Only a fully optimized webpage will set you apart from the competition. Consequential effects are more traffic, more costumers and higher profit.

Scope of SEO

High ranks require a systematical process and professional knowledge. Search Engine Optimization is divided in different areas.

Web page Check

First off all, we will try to find the reason for your ranking issue. Years of experience and a technical analysis will help us to get a first look on your current status. Similar to other digital companies we operate in a fast paced industry, therefore it is very important for us to use only up to date information. Our programs will analyse the structure and the technical execution of your website, considering that a poor structure and long loading time will decrease your ranking. In addition it is fundamental to optimize the content of your web site on creativity and technical functionality, for more recognition from Google and your visitors.

On-page SEO

On-page SEO is the optimization of individual web pages to earn more traffic and achieve a higher ranking in search engines. It includes the improvement of the content and a professional Keyword analysis. Next to content it also covers technical optimizations. It will help you to rank higher on search engines like Google. On-page optimization is based on modifications, happening only on your website. You can not influence them in another way.

Off-page SEO

Off-page SEO is the exact opposite of On-page search engine optimization, it approaches the external reputation of your web page. This Mostly happens trough link building. With the help of ideal and natural link building Las Vegas SEO will create excellent references for your web page. Off-page optimization is mainly based on natural link building. We also make sure to only spread high quality content and links. Another significant factor is your Off-page reputation on social network. It will also increase your search engine rank.

Benefits of SEO

A lot of companies underestimate the importance of SEO. It is proven that search engine optimization is one of the most effective marketing strategy. The benefits of SEO are significant, below is a list of the most important advantages.

Increased Traffic: Only the first positions on Google get a lot of attention. witch means that a high rank will increase your traffic automatically. Creating informative and keyword relevant title tags and meta descriptions will help us to rank you up. As soon as we start our Search Engine Optimization efforts, your traffic will increase significantly.

Cost Efficient: Organic search results are basically free. You are not forced to pay per click with a top rank achieved through SEO. Unlike services like Google Adwords, they will charge a free whenever your ad gets clicked. Aside from that organic search results are more authentic to potential costumers. Statistics show that you will multiply your traffic by 6 with organic search engine optimization. Only 14% of all clicks are generated through Google Ads, the other 86% are organic.

Brand Awareness: SEO also increases your brand awareness. High ranks have a positive impact on potential costumers, considering that they acknowledge top ranks trustworthy. Another benefit is that costumers will associate your target keywords with your brand.

Catching up to the Competition: More companies are stating to realize that search engine optimizations advantages are important to be successful. Even if you offer better products and prices, you will stay unrecognized on google and the competitors will pass you.

Effective Marketing:  Only SEO helps you to reach the absolute right target group, because it only addresses users who are looking for your products anyway. This makes search engine optimization to one of the most effective marketing strategy. Another benefit is that SEO covers you whole companies portfolio, you do not have the same effort for each product. The cost efficiency is significant. Unlike advertisement, search engine optimization is permanent. Your rank will not decrease if you stop paying for SEO services. Nevertheless you need some catch up to maintain one of the top results, although it will be quite hard for the competition to take it away from you.

Increased Site Usability: Through search engine optimization, you are also automatically improving your user experience. And a better user experience also means increased traffic, more trust and higher brand loyalty.

SEO by Las Vegas SEO

Las Vegas SEO is one of the leading SEO agencies in Las Vegas. Our clients are more than delight with our services. If you do not want to rely on word of mouth recommendation to get new costumers, you should request our services now. Promotion through social media and content marketing can be very expensive and time consuming. This is where Las Vegas SEO can help you to attract organic search engine traffic without any additional effort on your part. All the traffic you gain through search engine optimization is like passive traffic. You do not have to work to promote new costumers. It happens naturally. To increase your traffic as much as possible, you should combine your SEO services with social media, PPC Advertising (Pay-Per-Click) and referrals and recommendations from previous or current clients.